In this step by step Chinabrands Shopify dropshipping guide, we attempt to break down and explain every aspect of dropshipping with Shopify… Read All …
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Here are what you will learn from this page;
- I: How to Know Your Competitor Before You Start?
- II: How to Use Shopify Store Administrator
- III: Best way on How to Open a Shopify Store?
Shopify dropshipping became common as a result of the extensive popularity of the platform itself as an e-commerce solution. In this step by step Shopify dropshipping guide, we attempt to break down and explain every aspect of dropshipping with Shopify.
How to Know Your Competitor Before You Start?
Prior to the actual dropshipping guide for Shopify, in this section, we attempt to evaluate some few ways you can use to locate your potential or existing customers for analysis purposes. Competitor analysis is an extremely important part of the life cycle of an e-commerce store.
It helps during niche selection when trying to locate a gap in the market and identifying the best and newest trends in the industry. The aim is to constantly improve your existing stores by evaluating the various techniques being employed by your competitors.
An extensive competitor analysis will help you determine existing weaknesses in your business and how others are tackling areas of marketing, product pricing, delivery and so much more. You can use the following steps to help you find competitors for analysis.
● Make a list of 8-12 main competitors in your niche.
You want your list to be well-balanced with a mix of both experienced players and newer ones. The list should also include businesses that target almost the same target audience as you and operate in almost the same manner.
● Collect their website metrics from sites such as Alexa, Similar Web, Buzzsumo and tools like mail charts and Facebook audience to collect data for specific channels like email and social media. Through these details you will be able to collect data on engagement levels, traffic, bounce rate, paid search vs organic search, traffic sources and so much more.
● Do it yourself.
I named this technique Do it yourself because it typically entails becoming a customer of one of your competitors to understand their whole customer journey.
Subscribing to their newsletter, learning how they respond to both positive and negative feedback, make a purchase, visit their store and if they don’t have one why? Could they be employing the dropshipping model as well and what e-commerce platform are they using for their online store.
This exercise is meant to measure efficiency and effectiveness to learn whether the systems they have put in place are actually working as desired.
● Use an analysis template or create a spreadsheet that you will use to record all the data that you collect. Divide each column into different categories such as social media engagement, price range, discounts/offers, products and so much more. You may also want to group your competitors into two groups; main competitors and secondary competitors this way you can tell where you are on the list.
● Pay attention to all the insights. It’s not just about collecting data but more about using this data for insights for use to your advantage. Implement all the good things, improve on some techniques and minimize the weaknesses.
How to Use Chinabrands shopify Store Administrator
Upon opening your Shopify account, you will come across what is known as the Shopify administration page or your store admin.
Your first interaction with the administrator is during store building with regard to the application of themes and customization of your online store to include certain features such as a blog.
The administrator is also useful while adding product but can be used for so much more. The administrator is meant to assist in accomplishing the following things:
● Management of the store’s core functions
— your administrator will first take you to your Shopify Home page that consists of a dashboard that enables you to see everything that relates to your store. From this page, you can manage products and orders, have access to different reports, and have access to customer information, discounts and so much more.
— your administrator will provide you with two main channels for selling your products. This include selling online or personalize selling. Through Shopify you can access different selling channels such as: Your online store itself, Facebook Shop, buy button on your regular website/blog or you can list your amazon product listings to your Shopify admin panel.
● Selling in person entails using the Shopify POS (Point of Sale) app. The app allows you to sell to customers while doing anything anywhere. Whether at markets or events or fairs Shopify POS makes this possible by creating carts for every customer. You download the app, setup payment details, add products and set the availability to point of sale. You can read more on Shopify POS here.
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● From the Apps and General Settings section of the admin panel you gain access to all the settings relating to your store and access to the Shopify app store. The App store is particularly great because you get access to a multitude of apps with specific functionality that you could add to your store to improve various aspects whether in terms of efficiency, marketing, optimization and so much more.
How to Open a Shopify Store?
In this section, we give you the entire process of setting up your online store and the Shopify ultimate guide to dropshipping. I’ll attempt to cover all the basics and make the steps as simplified as possible for your convenience. Let’s begin:
Step 1: Selecting Your Niche
In business identifying what it is you are bringing to the market is perhaps the most important thing you must do. You need to find a niche that will inform the choice of products or services that you wish to sell to potential customers. Having identified a niche. Popular online marketplace China brands even offers newbies introductory training material that will help you in selecting your niche.
Step 2: Getting a Domain Name and Hosting
Getting a domain name is a next step. Choose a name that is relevant to your product, short and easy to find on the Internet. You will then need to purchase a domain that will be added to your name for it to be considered a website. Choose an affordable hosting provider such as GoDaddy and Bluehost for hosting your website on the internet.
Step 3: Sign Up with Shopify
go to the main Shopify website and fill in the sign-up form to create an account. Upon entering your details click on the “create your store now” button to get started.
Step 4: Setting up your Online Store
Shopify allows you to build and customize your store from start to finish. You’ll have the freedom to choose the theme you want. Themes have different functionalities and you should check on that while also looking at the reviews. You will also be able to change the font, color schemes and other user interface designs for your store. This is where you determine the outlook of your website.
Step 5: Finding Products
Based on your marketplace of choice you can start seeking out potential suppliers for your products. In Aliexpress for example, you can view the history of various suppliers to help you make a good choice. Others include Chinabrands, Amazon, eBay and several others. You can’t run your store without reliable suppliers so take this step very seriously.
Step 6: Importing Products
Importing products from your marketplace of choice is the next step. You can create a product list and import them all at once or you can import one product at a time. For Shopify for example, the Oberlo software has been known to work best with the platform, you may have to install the application to be able to seamlessly import products from your suppliers to your store at the click of a button.
Oberlo allows you to conclusively search for products related to your niche and import them immediately. Note this is different from opening a normal Shopify online store as this is a dropshipping store hence the importance of using Shopify friendly dropshipping apps like Oberlo. You can edit all your products once they have been imported to your store. You can change the descriptions, titles and images.
Manual addition of products can be done by filling out the product information and uploading images. The Oberlo app is not the only solution available for Shopify dropshipping with Aliexpress and Chinabrands among other popular options.
For convenience, you can set up product groups for products that are similar such as clothes or seasonal products. You can also set conditions so that these products are added automatically or you can do it yourself manually.
Step 7: Set up Payment Gateways
When choosing the best gateways to have on your website, you ought to consider the transaction fees, offsite checkout or various card types. You should always aim to set up the payment gateways earlier in your setup process because it is very easy to forget about them when you embark on marketing and promotion.
Step 8: Marketing & Advertising
This Shopify dropshipping guide wouldn’t be complete if we didn’t tell you that Shopify allows you to integrate your social media accounts with store, therefore, making it easier to promote the store to your followers.
You can also optimize your website and web content for search engine using Shopify store apps like plugin SEO. You could also pay for advertising on popular websites.
Several options are available to you and it’s up to you to choose the one that works best for you. Remember to integrate analytics tools to monitor your store’s metrics.
Step 9: Customer Orders
Customers will make an order on your store and make a purchase using the payment gateways you set up during the initial stages. Once the purchase is complete, send the customers billing address and other details to your supplier for them to deliver the product to your customer.
However, if you choose to go the non-dropshipping way and have your own product inventory. Then billing, shipment, and delivery are left to you.
Step 10: Shipping
Shopify dropshipping means all your shipment and delivery duties are taken over by the supplier from your marketplace of choices such as Aliexpress or China brands. In some cases like in China brands for example, customer order details and billing information is sent automatically to the supplier so that they can ship the products and deliver them to your customers.
Aliexpress epacket is meant to be cheaper and faster than all the others. Explicitly inform your customers about delivery periods so that you don’t receive complaints. Customers will deliver the product to the address that you sent to them.
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If you want to synchronize a tracking code to your Shopify store then you can use an app like Aftership where a tracking number will be added as soon as you fulfill an order. Some online marketplaces like Chinabrands automatically sync tracking codes to your Shopify store.
Step 11: Making Money & Customer Complaints
Initially, your profit margins will be very small because of the magnitude of your business and sales. Once you start handling more products and customers profits will begin to increase and you will make more revenue.
Shopify has a default return and refund policy that you can optimize in settings from the admin panel. Customer complaints will always exist especially if products delivered were not up to standard.
Your policy helps you solve these issues and allows you to agree with supplier whether to issue a refund or to return the product altogether. Give the order tracking updates as well.
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Perfect Cooperator to Make An Easy Shopify Business
I hope this dropshipping guide for Shopify was useful to you. Shopify dropshipping is very popular today with numerous success stories. With dropshipping your marketplace of choice is a huge determinant of your success.
In my view the Chinabrands platform is the best for Shopify dropshipping because of how seamlessly they integrate with each other. They have excellent product sourcing and most of the functionalities you need are automated including automatically syncing order information from your store to the supplier on Chinabrands.
Lastly, carry out extensive niche research and budget planning before you start your online selling business. Visit Now!